EX ON THE BEACH
We created a promotional campaign for the new MTV show.
We prepared digital formats and display campaign, promoting the first season of the polish edition of a TV show EX ON THE BEACH, broadcasted by MTV.
We created a set of materials for the show, launched on 7th November 2016. We prepared series of animated GIFs, memes and short movies basing on the fragments of the show, then we put them on different social media platforms. We were also responsible for the banner content, a part of the Internet campaign.
The contents we designed were divided into two parts. The teasing part is based on ex-partners references and allusions. The reaction to their presence is foreshowing the idea behind the show.
In the second part, we focused on presentation of particular participants and surprising, unexpected concept of the show.
Participants, selected from many willing to take part in the show, experience the situation of holiday and fun, but eventually, their carefree leisure will be interrupted by the presence of their ex-partners.
- KLIENT VIACOM INTERNATIONAL MEDIA NETWORKS
- WWW mtv.pl
- ROK 2016
Viacom International Media Networks w Polsce posiada w swoim portfolio kanały telewizyjne grup Kids and Family (Nickelodeon, Nickelodeon HD oraz Nick Jr.), Youth and Entertainment (MTV, VH1, MTV Live HD, Viva, Comedy Central, Comedy Central Family, Paramount Channel HD), jak również witryny internetowe, oferujące łącznie ponad 700 godzin treści wideo, 100 gier i 50 000 teledysków. Dopełnieniem multimedialnej oferty jest telefonia komórkowa MTV Mobile. Globalnie spółka jest częścią koncernu Viacom.