cyber kids on real


The campaign of the new season Warsaw Shore

We have created a creative concept for the campaign promoting the fifth season of the “Warsaw Shore – The Warsaw Team” programme for MTV Poland.

The campaign promoting the new season of “Warsaw Shore” has been broadcast on TV channels of Viacom International Media Networks Poland and online since February 14th, 2016. We are responsible for the concept of the campaign, production of spots, and photo session.

So far, almost everything in the programme has been changing at a rapid pace. Our campaign aimed to keep the audience on their toes. It brought something unexpected, subverting the present world of the Warsaw Team. Our choice of the wedding style, with all its inherent kitschiness and tackiness, was not accidental. We consciously used that and confronted it with the identity of MTV as a whole. The image was meant to clash with generally accepted aesthetic senilities of the audience and every aspect of it was supposed to be exaggerated. Our goal was to boldly and unconventionally show that the programme isn’t just for the average viewer, but also for fans of the Warsaw Shore controversy.

Naszym celem było odważne i niekonwencjonalne zakomunikowanie: to nie tylko dla przeciętnego widza, ale też dla fanów kontrowersji „Warsaw Shore”

The 30-second spot, starring the participants of the Warsaw Shore, was directed by Łukasz Gronowski and Natalia Jakubowska. Photographs used in the campaign were taken by Jacek Kołodziejski. Aleksandra Sawicka was responsible for the production. The post-production was done by the Crush Creative studio from Brighton.

  • CLIENT Viacom International Media Networks
  • WWW
  • YEAR 2016

The “Warsaw Shore” is a television reality series, which has been airing since 2013 on MTV Poland. The viewers follow the antics of a group of partygoers in Warsaw, Łeba, and now also in Wroclaw... The fifth season premiere will air on Sunday, February 28th at 11:00 PM on MTV Poland, and soon after the first episode of season will be available for streaming at and in the MTV Play application.


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